Job Title: Marketing Manager

  • Location: London Bridge
  • Company: Fully Charged Electric Bikes
  • Reports to: Founder and CEO
  • Job Type: Full Time
  • Salary: £50k - £60k

About Us

Fully Charged is the UK’s leading retailer of premium electric bikes, with a flagship London Experience Centre, a fast-growing eCommerce store, and 4 locations across the UK (soon to be more). We're transforming micro mobility by bringing the best in eBike technology to market. We're looking for a talented Marketing Lead to take control of strategic initiatives, grow our brand, and engage our community.

Job Summary

As the Marketing Manager at Fully Charged, you will play a pivotal role in creating and developing an engaging content and marketing strategy across our digital platforms. Your expertise in crafting compelling content, driving online campaigns, and analysing market trends will be crucial in expanding our reach and increasing customer engagement. Furthermore, the role will include hiring a junior marketing executive to support your new role in due course.

Key Responsibilities

  • Marketing Strategy:
    • Collaborate with leadership to align marketing initiatives with business goals.
    • Take charge of the content calendar.
    • Manage the marketing budget, ensuring optimal allocation of resources across campaigns.
  • Digital Marketing:
    • Oversee and optimise digital marketing campaigns in collaboration with our agency across channels including YouTube, Hubspot, Instagram, Email and PPC.
    • Work with the Head of eCommerce to align marketing efforts with eCommerce goals, driving traffic, engagement, and conversions for a seamless customer experience.
    • Analyse digital performance metrics (Google Analytics, social media insights) to inform decisions and improve results.
    • Drive lead generation initiatives through targeted campaigns, partnerships, and promotions.
  • Content Creation & Brand Building:
    • Lead the creation and development of engaging content to be distributed across website articles, newsletters, and social media platforms.
    • Develop and execute content marketing plans that captivate our audience and promote the life-changing benefits of electric bikes and the Fully Charged brand.
    • Source and collaborate with videographers to produce high-quality multimedia content.
    • Ensure brand consistency across all channels, maintaining the brand voice and visual identity as per our brand playbook.
  • Social Media Management:
    • Develop and manage a social media calendar, driving consistent posting and engagement across platforms (Instagram, Facebook, LinkedIn, YouTube).
    • Create campaigns to build an active and engaged online community, fostering conversations about electric bikes and sustainable transportation.
    • Monitor and respond to social media interactions, ensuring excellent customer engagement and support.
    • On-board and develop a marketing executive to support the above.
  • Performance Tracking & Reporting:
    • Manage the performance of marketing campaigns, providing insights and recommendations for improvement.
    • Use data to continuously optimise marketing efforts, ensuring high ROI and alignment with business goals.
    • Stay up-to-date with the latest marketing trends, tools, and technologies to keep Fully Charged at the forefront of the industry.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • Minimum 5 years of experience in marketing, with a focus on strategy, digital marketing, and content creation.
  • Proven track record of managing successful digital marketing campaigns and content strategies.
  • Expertise in Google Analytics, social media advertising, and email marketing platforms.
  • Strong writing and content creation skills with a passion for storytelling.
  • Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously.
  • Knowledge of or interest in the electric bike industry and sustainability is a plus.
  • Proficient in marketing software and tools (e.g., HubSpot, YouTube).
  • Ability to work in a fast-paced and dynamic environment.
  • Experience with or a good understanding of multi-store/franchise marketing.

What We Offer

  • Competitive remuneration.
  • Vibrant local area.
  • Access to premium eBikes.
  • A dynamic and innovative work environment.
  • Opportunities for growth and professional development.
  • Private medical insurance.
  • The chance to be part of a forward-thinking company in the growing electric bike market.

How to Apply

Submit your resume and cover letter to careers@fullycharged.com

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